Be reborn and be happy to the fullest

Chapter 744: Using both hard and soft tactics to dominate the entertainment industry (7)

"Well, we can temporarily call it 'Ordinary Road'. Once you write the script and it's reviewed by the company, and the project is officially confirmed, we can discuss the name of the movie..."

Li Shuo said it casually. In fact, now is not the time to worry about the name of the movie. Moreover, in his impression, only the song is called "Ordinary Road", and the movie does not seem to be called this name.

Han Er also knew this, so he nodded in agreement, but he was determined in his heart to write a unique script, at least not worse than "The Little Fourth Generation": He could naturally see that Li Shuo was using him to squeeze Guo Laosi, and Han Er felt that this was his chance.

After a walk around Shuoguo Manor, it was already 10 o'clock in the evening when Han Er and Guo Si said goodbye and left. Li Shuo carried the big star into the big bedroom, and the public opinion on the Internet was completely fermented!

In the morning, the battle between Zhang Yi and Han Er had already attracted many people. In the afternoon, Guo Laosi also joined in and sharply accused Zhang Yi of "making trouble out of nothing" and "liking to make cards out of nothing and play with traffic"!

Guo Laosi's accusation was too harsh and directly hit Zhang Yi's bottom line. Zhang Yi instantly became angry and embarrassed, and sent out three long Weibo posts in a row to refute - of course, his style was still completely emotional and unreasonable!

Many people may think that Zhang Yi will be defeated quickly when facing siege from several sides, but in fact, the public opinion on the Internet is usually such that no one can convince anyone else. Fans who like Zhang Yi naturally like his articles that fully grasp the emotions, so when he posted these long Weibo posts, they naturally received cheers from fans!

Then, Han Er published another counterattack article in the evening.

Compared to Zhang Yi, Han Er's writing style is sharp and he is well versed in the art of using sarcasm, so he has a wider audience. After the article was published, it immediately received a lot of traffic. It is worth mentioning that Han Er also attached a link to a video of Wei Ni singing at the end of the article...

After Han Er, it was Guo Laosi. His writing style was sophisticated and straightforward, and he seemed to have a lot of sense. Similar to Han Er, he ended his article with a casual chat about listening to the song "Unforgivable" today, his feelings about it, and how it connected to the song...

All kinds of verbal battles are caused by emotions and gossip. Both sides of the verbal battle want to crush the enemy, but in fact, the Internet is virtual after all. No matter how fierce the verbal abuse is, it cannot affect reality on a large scale. Therefore, making money from it is the essence of all traffic!

Han Er and Guo Laosi were traditional intellectuals, so naturally they didn't understand this. But Shuoguo Culture understood. Since its founding, it had been instilled with various internet-based thinking by Li Shuo. Now, to achieve Li Shuo's plans, they had even established an audio-visual operations team. Many of the things Han Er, Guo Laosi, and others, along with Tan Jun, published, stemmed from the team's ideas...

"The audio-visual operations team has systematically compiled a plan that includes both the results of the artistic conception and future focus and strategies. Please review it..."

The next day, Li Shuo rarely walked out of Shuoguo Manor and returned to Hongqiao Shuoguo headquarters. Yuan Ke immediately took out a document and handed it to him.

Shuoguo Entertainment Strategy

After glancing at the title, Li Shuo grumbled, "The important preparations have already been completed. All we need to do now is proceed step by step. Why are they coming up with such a seemingly grand plan..."

The so-called "looks grand" actually implies "is actually useless".

In fact, Li Shuo walked out of Shuoguo Manor today because the Internet war of words about X has come to an end for him!

Li Shuo took over the Huale Newspaper from the highest level, contacted Tan Jun and Lengyin Academy, and reached a joint intention with the two young leaders in the literary world, Han Er and Guo Laosi!

With such a huge advantage, for Shuoguo Culture, the subsequent operations only require the letter "A"!

As for Shuoguo Culture's future management of public opinion about "X" and even the management of the newly debuted Wei Ni, these are all routine tasks for the subordinates...

Yuan Ke quickly explained, "Boss, you've solved problems for the project, paved the way, and even expanded its direction. Everyone has witnessed all of this. How could I not express my appreciation? This is also the original intention of creating this strategic report."

"Furthermore, this strategy begins with you signing with Sony Entertainment under the pseudonym 'X' and will even continue until the release of Guo Laosi and Han Er's film project. The time span is enormous, so we naturally need to divide it into different time nodes from beginning to end to facilitate specific work..."

"Finally, once the Grand Entertainment Strategic Plan is completed as planned, Shuoguo Culture will become a top-tier company domestically and even internationally. It will be our company's most celebrated initiative and grand strategy, attracting investment and recruiting, boosting morale, and giving employees a sense of honor..."

Li Shuo was actually a very humble person who accepted advice. When he heard Yuan Ke's second point, he had actually picked up the "Shuoguo Entertainment Strategy". Now that Yuan Ke's words began to shift from concrete to abstract, he waved his hand, signaling her to stop, and began to read it seriously:

As a grand strategic plan with an extremely long time span, this document has a very formal preface, which explains the ins and outs of the "big entertainment strategy". Of course, the words also praise the wisdom and bravery of the big boss.

The last two lines of the preface capture the essence of the "Big Entertainment Strategy": establishing a full-service strategy for audio-visual projects encompassing copyright production, copyright adaptation, and artist management!

The so-called "full-end" strategy is like the nationalization substitution in industrial development. It means that for a TV show or movie, its copyright, investment, soundtrack, artists, etc., all aspects are handled by our own people!

This is also the general direction pursued by countless super cultural companies. From Li Shuo's perspective from the future, only Penguin has the hope of completing this large-scale cultural and entertainment strategy. However, as of his rebirth, Penguin has only completed more than half of it. The remaining point is locked because of the lack of offline promotion and marketing channels.

The main text of the "Big Entertainment Strategic Plan" then follows, detailing what has already happened: X signed with Sony Entertainment, Shuoguo Culture and Sony Entertainment jointly created a musician persona for X, and promoted "Unforgiven," the theme song for the film "The Temptation of Returning Home."

In addition, there are also factors such as Hualebao, Han Er, and Guo Laosi. Behind these two young writers, the corresponding time and project names are marked:

Han Er's project, tentatively named "Ordinary Road", is expected to start in the second half of next year, that is, after June 12.

Guo Laosi's project is named "Little Fourth Generation 1." Meanwhile, the "Strategic Plan" specifically emphasizes this name, stating that Guo Laosi's original novel can be roughly divided into four parts. So, after naming the project, Shuoguo Culture will sign a "full series adaptation agreement" with Guo Laosi. If "Little Fourth Generation 1" performs well at the box office in the future, Shuoguo Culture can logically continue with "Little Fourth Generation 2" and "Little Fourth Generation 3," creating a series of films...

Upon seeing this, Li Shuo showed a satisfied smile, because this was his employees checking for omissions and filling in the gaps for him: he only remembered that Guo Laosi's "The Little Fourth Generation" was very popular, but he forgot that Guo Laosi's "The Little Fourth Generation" was shot in four parts, and although the later parts were criticized by public opinion, they were still a money-making tool!

In addition to these, there are other operational plans of Shuoguo Culture, which are now also included in the big entertainment strategy, such as "The Temptation of Returning Home"...

"Hey, has Mango TV decided to introduce "The Temptation to Go Home"? I remember that it was afraid of offending Zhang Yi and didn't even want to continue the negotiations?" Li Shuo thought of something and asked.

Yuan Ke curled his lips and sneered, "It's all because of yesterday's public opinion offensive. In terms of the public opinion with Zhang Yi, Han Er and Guo Lao Si were eliminated one after another, which means that the new generation of forces have also sided with X. Their influence cannot be underestimated... In addition, after the release of "Unforgiven", it also swept the Internet and caused a lot of craze, especially on the three stations A, B, and C. Many cover versions have appeared. Its influence will also be a potential audience for the main film "The Temptation of Returning Home". This is a factor that any TV station needs to consider!"

"In fact, it's not just Mango TV. Satellite TV stations in Provinces Z and S have also contacted Shuoguo Culture... You have to know that we, the providers of film sources, are the second party. Usually, we beg and plead to get films to these TV stations. But now, with this wave of public opinion, we're actually the first party!"

All of these are brought about by Li Shuo's operations. Therefore, the emergence of the "Big Entertainment Strategic Plan" is actually a large part of the employees' true feelings towards Li Shuo. Now Shuoguo Culture and Shuoguo Internet's related operating departments are worshipping Li Shuo as a god!

Li Shuo, due to his own achievements and high position, did not feel that deeply about this. After hearing Yuan Ke's words, he frowned and asked, "Did Mango TV send someone here?"

Yuan Ke nodded and replied, "Compared to other TV stations, we were the first to contact Mango TV, so they sent a three-person team here this time. Well, they're staying at a hotel in Hongqiao right now. We have a meeting with President Yang scheduled this afternoon. We'll discuss Mango TV's acquisition of 'The Temptation of Returning Home'..."

Mr. Yang, also known as Yang Kangcheng, was in charge of all administrative matters at the Lenghai headquarters during the time Lu Tingyu was developing the Yuhang branch. Of course, dealing with the official television station, for example, was also part of his responsibilities.

"Please arrange it for me. I want to attend their meeting..."

"Yes"

"Also, we need to try to negotiate with several other TV stations. We can't just stick with Mango TV... Um, have the publicity staff for 'The Temptation of Returning' gathered?"

"The male and female protagonists have received the notice. Miss Qiu Cixian will also take today's flight to Lenghai and will arrive around midnight tomorrow morning..."

"Oh? Well, we'll take you directly to Shuoguo Manor."

"Well, according to the news from the South Korean secretariat, Miss Qiu Cixian is not traveling alone, but with two people. One of them is Han Enqing, and the other one is..."

Seeing Yuan Ke's hesitation and hesitancy, Li Shuo teased with a smile, "Who is the other person? Even Yuan Ke finds it difficult to talk about it?"

"It's Xu Ji, President Xu!" Yuan Ke smiled bitterly. "It's not that I'm embarrassed to talk about it, but the secretariat feels really bad about this matter and doesn't know how to explain it to you..."

Xu Ji!

Li Shuo was stunned for a moment, then he understood why Yuan Ke had such an expression: compared with Qiu Cixian and Han Enqing, the two small shrimps in the fish pond, Xu Ji was a giant, and she had never been to China before, and her purpose of rashly crossing the "server" to come here was naturally to see Li Shuo.

This kind of emergency actually requires emergency handling by the secretariat, but it is obvious that the South Korean secretariat has no way to deal with Xu Ji!

"Han Enqing came here to pursue her, right?" asked Li Shuo, who was the head of the South Korean secretariat.

"Yes"

Li Shuo thought for a moment and said, "Let's put the favor aside for now. I'll go see Xu Ji in person tomorrow..."

"Ok"

"Is there anything else?"

"some……"

This was Li Shuo's second visit to Hongqiao headquarters since returning to Lenghai from Beijing. He hadn't stayed long last time, so this time, he naturally had to handle some official business. However, the Shuoguo Group's branches were already well on their way, and the branch presidents had become capable individuals who could handle most of Li Shuo's tasks. Therefore, Li Shuo's main concern this time was actually Shuoguo Group headquarters, including personnel changes and financial restructuring.

The financial department is one of the few things that Shuoguo Group has always held in its hands, and it is also the practical tool of Li Shuo's "value investment". The investment in Forest Beverage this time exposed many problems in the department. After all, it was established by Li Shuo in a hurry, and the staff in it can hardly be said to be elite, and can only barely complete some of Li Shuo's established orders!

As soon as he thought of this, something suddenly occurred to Li Shuo. He turned to Yuan Ke, who was standing beside him, and asked, "I remember asking the secretariat to invite Yu Nuannuan to dinner. Why haven't you heard from her yet?"

Yuan Ke quickly looked through the itinerary log, then smiled bitterly and said, "You gave this instruction three days ago, the day you just returned to Lenghai. Since then, we have made appointments with Miss Yu for two consecutive days, and she seems to have been busy all the time..."

Li Shuo raised his eyebrows: "Are you saying that Yu Nuannuan is deliberately avoiding me?"

Could it be true, as Yu Nuannuan said last time, that she had "seen through the scumbag face" of herself and was "only planning to be friends" from now on?!

He had thought Yu Nuannuan was joking before, but now it seems that this number one socialite in Lenghai has really had a "sudden enlightenment". Is she serious about it?

For a moment, Li Shuo felt incredibly mixed emotions: This was the first time a fish had escaped his charm! Furthermore, Yu Nuannuan was both beautiful and elegant. If they could only be friends from now on, Li Shuo felt he would at least be deeply regretful...