After rebirth, it is normal to be chased back.

Page 829

"Take her back to her room to rest."

"Ok."

Kailin and Shen Rongrong helped Cai Yi go back to the room.

On the sofa, He Shujie raised her eyebrows and asked, "Why did you drink so much?"

"You can't drink it."

Lin Yi said.

He can stop drinking with others, but for the future of the company, he has to drink more to save face when he gets on the line with Andris, so we can discuss it after drinking.

Xu Wanting nodded: "Some things on the wine table cannot be done without drinking, but you have drunk so much, we have prepared some champagne for you to come back to celebrate today's achievements."

Secretary Cai now is just like she used to be, except that the environment she gets along with is different.

"Then let's have a drink with you."

"Stop drinking, there can be another time to celebrate." He Shujie was worried.

But Ji Dong said: "Small meaning, this little wine is a fart, do you think I look drunk?"

"Take it easy, you're young now, don't drink your body to the brim, and you'll know when you get older."

"I have it in my mind."

He Shujie stopped talking too much: "There are so many things to do in just two days."

"About this matter, let me tell you well. In the future, I will partner with Andris in the future."

"How to say?"

"The old guy is also greedy for the foreign fruit tea market, so he talked with me about the cooperation for one night. He is willing to contribute contacts and resources, which are also what we need."

He Shujie raised her eyebrows and asked, "Isn't it possible without him?"

"Not very good."

Lin Yi shook his head: "Where is the most important network and resources, do you think this is in China, and you can't see the great support given by the local area. Without these supports, Yake IELTS would not be able to develop so fast. Become the first product in the country.

And in the United States, the chain industry has very strict requirements, the development speed will be greatly restricted, and the cost is too high. "

"Isn't it different with Andris?"

"Correct."

He Shujie nodded lightly: "I can't do anything now, it's up to you to decide."

"That's how things are. I'll be busy next time. I don't know if I can go back to China in a month's time."

Chatted about the overseas market and drank some champagne.

Seeing that it was almost the same, he returned to the room and sent Qin Yiyi a message.

"Just had lunch?"

"Yes."

In the video, Qin Yiyi is still beautiful and charming, eating casually in the cafeteria: "It's getting dark over there?"

"It's getting dark early, and it will be early morning in two hours."

"Let me see the night view of New York."

Ji Dong pointed the camera at the window.

Qin Yiyi was surprised and curious: "Which floor do you live on?"

"There are more than 50 floors."

"hotel?"

"Villa in the Sky."

Chatting with Qin Yiyi until late at night, they missed each other very much. She went to class in the afternoon, and Lin Yi fell asleep in bed.

……

Sure enough, the next morning.

Ji Dong received news from China.

In Times Square, New York, the hot news of the Yake IELTS store has already become the top search list and headline news in China.

On the first day Yake Yasi opened its doors to welcome customers in the square, it reproduced the crazy scene of queuing for three hours in China and picking up goods for ten seconds.

According to official data, on the first day of opening, the average daily sales volume was [-] cups, and more than [-] cups per hour during the peak period.

This is already a fairly mature tea brand and has officially entered the overseas market.

At the same time, after hearing the news, domestic tea brands also began to move around.

At the same time, with the same enthusiasm, many local foreign celebrities also joined the check-in queue, such as famous hosts and actors.

Their appearance was not accidental, it was Andris who made a little effort behind the scenes.

Moreover, Lisa entered the public relations department when she joined Yake IELTS the next day, and was promoted to be the manager of the public relations department. She proposed ways to maintain popularity, update and comment on various social media to attract customer experience.

This woman is very smart.

Because of the old man Andris, Ji Dong also gave Lisa a chance, it depends on whether she can seize it.

At the same time, Yake IELTS overseas base.

In the conference room, Ji Dong was wearing formal attire and looked at some unfamiliar faces, all of whom were local elites.

The mode of communication is Chinese, of course, but there is an interpreter next to it.

Ji Dong stood on the podium again, just like when Yake IELTS first started.

All he has to do is convey his thoughts.

"Overseas, we still have to give full play to our own advantages, that is localization."

As a high-frequency fast-selling product, tea drinks are often closely related to the lives of local users. Therefore, in the process of going overseas, those tea drinks brands that are well localized tend to have stronger vitality.

Localization means that in the process of going overseas, in order to improve market competitiveness, the brand organizes production, sales and other links according to the needs of specific countries and characteristic markets, including three aspects: products, operations and manpower.

Product localization refers to the production of products that are highly compatible with local users based on local user research.

For example, Yake Yasi found that Americans especially like sweet and greasy food, just like the taste of Shanghai.

So in the future, Yake Yasi will launch more dessert milk tea, milkshake and other flavored drinks and ice cream.

And coupled with the localization of operations, on the basis of understanding local mainstream media, language habits, and trends, and in a local way, efficiently reach operating users.

For example, in the media, on the one hand, Americans rely heavily on social channels and software, and channels to learn about the latest news. Some official accounts also have a very large influence.

Lisa raised her hand.

Ji Dong glanced at her: "Please tell me."

"Dong Lin, after understanding the habits of target users, can we start marketing and promotion on these platforms, and cooperate with local KOLs to use the appeal of local stars to build momentum for ourselves?"

"Manager Zhu is right."

Lisa smiled and asked: "Then Director Lin, can you entrust me with this business? I know many friends from the media, as well as influential celebrities on official accounts, and even have some channels to contact some celebrities."

Ji Dong was not surprised. It seemed that Lisa had obtained a lot of resources from old man Andris.

This woman's desire to climb up is really strong.

It's too strong, even stronger than He Shujie's back then, the key is that the other party is prepared.

Therefore, opportunities are reserved for those who are prepared.

"Very well, then I'll leave it to you, Lisa."

"Don't worry, I will not let you down."

Lisa nodded with a smile.

Lin Yi nodded and returned to the topic: "In addition, we also need to carry out fan communication activities on social media, improve products based on fan reviews, and carry out localization to the end. The public relations department and the administrative department will jointly do this."

"Alright Mr. Lin."

"In addition to recruiting some elites overseas, we need to build a local team that is familiar with the market and humanities."

Ji Dong's requirement is that at least multilingualism is required, and English or other languages ​​are also required.

In this way, although the labor cost is greatly increased, the service quality and work efficiency are also guaranteed.

In addition, the joining of Yake IELTS is officially opened, but the store must be opened in accordance with the requirements of Yake IELTS.

"There's one last point, and that's differentiation."

Lin Yi talked eloquently on the stage, even the new foreign employees listened carefully, because they all knew this young entrepreneur.

Lin Yi was already famous when he won the environmental protection culture award abroad, and he was worth tens of billions. He was already a rich man.

Such a young rich man must have something to learn from.

Differentiation, such as in design.

The paper cups designed by Yake Yasi are very distinctive, and the patterns are very cute, which are very popular among women.

In foreign countries, you can replace it with a cartoon image style that is acceptable to foreign countries.

For another example, in terms of tonality.

Yake Yasi adheres to the obvious Chinese style, from the brand name to store decoration to the brand logo, which greatly enhances the user's memory.

All that needs to be said has been said, as long as the subordinates do what he said, it will be a matter of time before Yake IELTS wins the overseas market.

In the office, Ji Dong looked out the window at the bustling street.

It is not easier to operate overseas than in China. Once a brand becomes popular, there will be countless capital entering the market.

Not surprisingly, in the next year, it is estimated that there will be countless local brand tea drinks in the United States, which will greatly increase the competitiveness.

Therefore, the development of Yake IELTS should be fast.

So fast that others can't catch up with you and can't seize the market with you, Yake IELTS has already won the first step.

The second is fruit, and there are supply chain issues.

On this point, Ji Dong has already discussed with Andris, and Ma Zhengyang and his people will work together on the supply chain. Without their own supply chain, they will suffer losses in price wars and delay development.

The biggest problem faced by new tea drinkers when expanding overseas is whether the model can run smoothly and whether they can make money.

Taking Michelle Ice City as an example, there are two sources of income for Michelle Ice City.

One part is the franchise fee, and the other part is the raw material fee that the franchisee must purchase from the headquarters.

Only when the franchisee's business is better and the consumption of raw materials is greater, Michelle Ice City can earn more money.

However, after Michelle Ice City launched its low-price hot market in Vietnam, there were also a lot of low-priced and affordable tea drinks in the local area. Under the pressure of extreme prices, the income of franchisees decreased.

Ji Dong also plans to use the same method to open up foreign markets.

Before I knew it, it was already dark.

Cai Yi packed up her things, and now she has no time to get off work, and she never tires of being with Lin Yi all day long overseas.

……

Chapter 424: Art originates from life and is higher than life.

In a blink of an eye, it has been half a month since I arrived in New York.

Before I knew it, it was the end of October.

The weather is getting cooler now, and it will cool down in a while, ushering in November.

Domestically, too.

He will stay for a while, and things abroad have not completely stabilized yet.

Recently, there were so many tedious things that Lin Yi held several meetings and finalized a lot of things. The new company was also settled, and he had a conversation with Jiang Qingluan to talk about foreign affairs.

She is now in the capital city where Meituan is in full swing, and she is vying for resources with Ele.me, and she is fighting openly and secretly.

However, after all, Meituan has a high reputation and is backed by Dongsheng, so it is the party with an overwhelming advantage.

Meituan is not afraid of the subsidy war if you are hungry.