noffsinger Chapter 284 Agency
Chapter 284 Agency
On the second day, the fashion show came to a successful conclusion.
The exhibition site was brightly lit, and clothing exhibitors from Qingdao Garment Factory wore the latest styles of Lingyun clothing, showing the unique charm of the clothing on the catwalk.
Jiang Weimin stood in the center of the stage with a smile on his face, his eyes revealing confidence and composure.
Jiang Weimin cleared his throat, picked up the microphone, and announced something extremely important to everyone present.
“Dear valued partners, after careful consideration by our Qingdao Garment Factory, we are now launching the Lingyun Garment agency program to the world.
Merchants who successfully represent Lingyun Clothing and open brand stores in their own country will enjoy the privilege of priority shipment. "
He paused for a moment and observed the reactions of the audience. He saw everyone whispering to each other and showing great interest.
Jiang Weimin went on to say: “Of course, in order to ensure that our brand can be promoted and operated with high quality, agents of Lingyun Clothing need to pay an agency fee of US$10.
But please rest assured, once the store opens successfully, the $10 agency fee will be fully converted into purchasing costs and returned to the agents.
This means that this fee is actually a support for everyone's future purchases."
“However, if you decide that the agency model isn’t right for your company, that’s totally fine.
We still welcome you to continue to place orders for our clothing, but the order will be processed in the order.
They will be arranged in order of priority. Relatively speaking, orders from agents who enjoy priority shipping rights will be ranked first.
In addition, it should be noted that the amount of priority orders that an agent store can enjoy is subject to certain limits, and the specific amount will be clarified in the subsequent cooperation agreement. "
This announcement was undoubtedly a carefully planned conspiracy.
Behind this is the booming market for Qingdao clothing in the international market in the past two years.
With exquisite craftsmanship, fashionable design and excellent quality, Qingdao's clothing is popular all over the world.
It is for this reason that Jiang Weimin has the confidence to make such a decision.
In fact, for many foreign businessmen, their minds are as clear as a mirror.
Even if there aren't many customers after the store opens and it's just empty, they are still willing to give it a try.
After all, as long as Lingyun clothing can be introduced into one's own country and sold through specialty stores,
Even if the goods are transferred to other sales channels later, it will still be profitable.
Jiang Weimin's purpose this time is not to rush for large-scale expansion, but more of a test, through which he will gradually lay out a layout in the global market.
As the saying goes, "try your best to get what you want", let's first test the market and see how enthusiastic merchants from all over the country are about being agents for Lingyun Clothing.
After the clothing show ended successfully, Jiang Weimin immediately began negotiations with foreign businessmen.
He had in-depth discussions with each of the foreign companies based on the amount of their orders from the previous year.
As the fashion show was a huge success, Lingyun Clothing shined brightly at the show.
This attracted a lot of attention, which gave Jiang Weimin an extremely advantageous position at the negotiating table.
As for some foreign businessmen who were originally on the sidelines, they began to waver after seeing the popularity of Lingyun clothing at the exhibition and the positive responses from other peers.
Jiang Weimin seized the opportunity and patiently analyzed the market prospects and potential returns for them.
Thanks to Jiang Weimin's efforts, more and more foreign investors have joined the active negotiation camp.
After several rounds of intense and fruitful negotiations, Jiang Weimin's efforts were richly rewarded.
The final negotiation result exceeded everyone's expectations. The order amount of this clothing was much higher than the amount of the last Canton Fair.
Not only that, the number of specialty stores has reached more than 30, distributed in major markets around the world.
This achievement is undoubtedly a solid step forward in the international development of Qingdao garment factories.
During the order statistics session after the exhibition, what surprised Jiang Weimin the most was the hot bookings for the Phoenix Coronet and Bridal Bridal Collection.
When the staff presented the data to him, showing that nearly fifty sets of phoenix coronet and bridal gown had been booked, he couldn't help but widen his eyes, his face full of disbelief.
This Phoenix Coronet and Bridal Bridal Collection embodies the essence of traditional clothing culture. It was created by many masters with countless efforts and exquisite craftsmanship passed down from generation to generation.
Although the production cost is relatively low, the cultural value and the craftsmanship inherited from the masters are priceless treasures.
Jiang Weimin spent a lot of time thinking about the price. At first, he also thought about setting a more affordable price, hoping that more people would appreciate the charm of the phoenix crown and bridal robe.
But think about it, the current market consumption logic - for luxury goods, even if the price is slightly reduced, it is still out of reach for people without money;
People who truly have purchasing power tend to pay more attention to the unique value and high-end attributes of goods, and do not prefer things that are too cheap.
After careful consideration, he gritted his teeth and priced each set of phoenix coronet and bridal gown at US$10.
Jiang Weimin was not without concerns when making this pricing decision.
After all, looking around the world, whether it is Europe and the United States or many Asian countries, they have long been deeply influenced by Western wedding culture, and the market space for traditional wedding attire has been greatly compressed.
White wedding dress and tuxedo have almost become standard for weddings.
Of course, even if no one was interested in this phoenix crown and bridal bridal gown at the Canton Fair, he felt that was reasonable.
But the situation in China is different. Due to the special national conditions and the backward economy compared with the West at that time, although Western culture has penetrated, it has not yet formed a large-scale invasion in the area of wedding customs.
Traditional Chinese weddings still have deep roots and a wide audience in the country.
In order to preserve China's traditional culture, Jiang Weimin decided to defend the Chinese market.
The most surprising thing is that among these nearly 50 pre-order orders, a considerable number of them come from European and American countries.
This result was beyond Jiang Weimin's expectations.
Full of curiosity and doubt, he immediately arranged for his team to learn more about these European and American customers.
We eventually learned that the European and American buyers were not using the phoenix coronet and bridal bridal gown for weddings, but were ordering them as works of art with great collectible value out of their strong interest and love for Eastern culture.
In their eyes, the gorgeous and exquisite shape of the Phoenix Coronet and Bridal Casket, the ingenious embroidery skills, and the design elements with profound cultural heritage all exude a unique charm and are cultural treasures worth cherishing.
After learning the reason, Jiang Weimin was filled with emotion. He was grateful that traditional clothing culture could transcend regional and cultural barriers.
We are proud of the recognition and love we have received in distant Europe and the United States, and we are more determined to bring traditional Chinese costumes to the world stage.