noffsinger Chapter 303 Meeting at Shanghai Animation Film Studio
Chapter 303 Meeting at Shanghai Animation Film Studio
Faced with the great success of the animated film produced by Qingdao Publishing House, this achievement was like a huge rock thrown into a calm lake, causing ripples in the Shanghai Art Film Studio.
As a long-established animation production unit established at the beginning of the new China, Shanghai Animation Film Studio has a brilliant history.
It is the largest art film production base in China, gathering the top domestic animation production talents. From animation drawing to music editing, every link has the best in the industry.
As one of the first animation bases named by the country, it has always played a leading and exemplary role in the development of the animation industry;
Internationally, it has won the reputation of the "Chinese School" of animation for its unique Chinese-style animation, and has brought Chinese animation to the world stage.
Such an industry giant will naturally not remain indifferent to the rise of Qingdao Publishing House.
As a result, an emergency seminar was quickly convened.
The factory's senior leaders, senior animation directors, screenwriters and key elites from various departments gathered together.
Jiang Weimin’s master Gu Bingxin was also specially invited to this meeting.
Although Gu Bingxin was not officially affiliated with the Shanghai Fine Arts Film Studio, as a comic strip painting master, he had close ties with the studio.
Over the years, his comic strips have not only been highly sought after in the book market, but his unique painting style and narrative method have also provided a lot of inspiration for the animation creation of the Art Film Studio.
Many works of the Fine Arts Film Studio can be seen to be influenced by Gu Bingxin's painting style in character setting and picture composition.
Moreover, Gu Bingxin has a close friendship with many veterans of the Fine Arts Film Studio. He has participated in project discussions and creative guidance at the Fine Arts Film Studio many times in the past and enjoys a very high prestige in the industry.
The atmosphere in the conference room was solemn and warm. Te Wei, the director of Shanghai Fine Arts Film Studio, looked serious.
His eyes slowly swept over each member present, and he was the first to break the silence: "The main reason I called everyone here today is to discuss the new movie released by the animation department of Qingdao Publishing House.
I'm sure everyone has heard that their film release this time was extremely successful, and its box office performance even exceeded our "Nezha Conquers the Dragon King".
More importantly, it took less than a year from the establishment of their animation department to the completion of the first animation production.
This was a big shock to us, and everyone spoke freely and expressed their ideas. ”
Te Wei's voice was low but powerful, echoing in the conference room and causing everyone to whisper to each other.
"Director, I think this is a good thing! Whether it is our factory or Qingdao Publishing House, they are all for promoting the development of China's animation industry.
Besides, the Ministry of Culture has requirements for the total amount of animation production in the country, which is a maximum of 380 minutes per year. We at the Shanghai Animation Film Studio have to take on 350 minutes, so the task is not easy.
Now we have a sister factory that can share some of the burden with us, which I think is great. It allows us to take a breather and focus more on polishing high-quality products.”
However, experienced director Lao Zhang disagreed. He frowned, his face full of worry, and retorted: "I don't think so.
Helping us share the task is a good idea on the surface, but have you ever thought that the funds allocated by the state are linked to production tasks?
If they share the task, the funding will definitely be reduced. We not only have to complete the animation time task, but also shoulder the responsibility of winning international awards and promoting Chinese animation culture.
If the funds are reduced, talent cultivation and creative investment will be affected, which will definitely affect the completion of our mission and may even shake our international status!"
At this time, Master Wang, who was in charge of production, also agreed: "Yes, I think so too.
They have only been established for a year, yet they released a movie so quickly. The production schedule is so rushed, I think it must be a shoddy product.
Such works will not only fail to promote the development of Chinese animation, but will lower the standards of the entire industry and make the audience question the production level of Chinese animation.
Our Shanghai Animation Film Studio has always been synonymous with high quality, and we cannot let this kind of low-quality work affect us."
As Master Wang spoke, he curled his lips with a look of disdain on his face.
Hearing this, the art designer who had been sitting in the corner could no longer sit still and said loudly: "When you say this, I doubt you have ever seen the animation published by Qingdao Publishing House!
I went to the cinema to watch it twice, and the production level is not inferior to our studio's works at all. The pictures are exquisite and the music is just right. It is not only not shoddy, but also of a very high level!"
The art designer's voice was clear and firm, and his eyes revealed his approval of the animation.
Upon hearing this, Master Wang immediately raised his voice and retorted, "How high can the level of the animation production department they hastily built in one year be?
To produce an animation, a large number of painters are needed, and every link, from character design to scene drawing, has to be carefully polished.
Can they gather so many professionals in such a short time? "Master Wang crossed his arms over his chest, looking disapproving.
"That's true. I've heard a lot of inside information. They collaborated with a Japanese company on this animation, and many key production steps were completed with the help of Japanese people.
Moreover, a while ago they were actively recruiting painters across the country, with great fanfare.
Aren’t there also a few people from our factory who were seconded over there to provide support? As far as I know, they now have just as many painters as our factory!
Also, Master Gu’s son is now the head of the animation department. He used to work in our unit, and now he is a very important figure there.”
After hearing this, Te Wei turned his gaze to Gu Bingxin, who had been sitting silently beside him, and said, "Old Gu, you are a veteran in this industry.
The animation department of Qingdao Publishing House was established by your disciple, and now the person in charge of the animation department is your son. What is the current situation of the animation department of Qingdao Publishing House? Please tell us the truth. "
Te Wei's tone was sincere, and everyone in the conference room focused their attention on Gu Bingxin.
Gu Bingxin pushed his glasses on his nose, cleared his throat, and said slowly: "As you know, the animation department of Qingdao Publishing House was established by my disciple.
The movie that was released was an animation based on a comic strip drawn by my student. Of course, I also participated in the design of the comic strip.
However, the comic strips drawn by my disciples are somewhat different from the traditional ones. They incorporate some novel elements and expressive techniques, and have received very good responses internationally, especially among foreigners.
The last time we went to Japan to participate in a comic exhibition for exchanges, a Japanese animation company came to us individually to seek cooperation.
As a result, the animation department of Qingdao Publishing House was established.
Of course, my disciple’s original intention of establishing the animation department was to promote Chinese comic strips, promote Chinese culture, and also to earn foreign exchange! ”
Gu Bingxin's words were neither hurried nor slow, but they were like a bombshell, stirring up a thousand waves in everyone's hearts.
"To earn foreign exchange?" Te Wei looked puzzled.