noffsinger Chapter 212: Charity performance in a shopping street that is fun, interesting and worth buying (1)
Chapter 212: Charity performance in a shopping street that is fun, interesting and worth buying (1)
After listening to what Yun Bai and his friends saw and heard in Qianpinhui Commercial Street today, Hua Zhenbang, Yuanye, Liu Xiang, and Zhang Pingshan were silent for a moment, and then Yuanye spoke first:
“Ever since the Xiao family had its third nine-star peak, their ambitions have gradually become apparent. They have infiltrated and built up their own forces in the World Alliance, the business community, and the military, and many of them are quite influential.” Yuan Ye had just come from Tianlan and heard a lot of inside information from his grandfather Yuan Wuhen.
"It seems that the Xiao family is planning to dominate... However, have they forgotten the Xu family six hundred years ago? It is said that the Xu family is more powerful than the Xiao family, but in the end, didn't it fall apart and be wiped out by a coalition of people?" Old Master Hua sighed.
"It was the Xu family that caused unrest in this world, which indirectly led to the war that lasted for five hundred years." Liu Xiang continued.
"So, they were very smart this time and didn't use force directly. Instead, they secretly built up their power, nibbled away and infiltrated little by little, and slowly replaced outsiders with their own people. They did the same thing to our commercial street last time. If we were not so solid and difficult to infiltrate, we would have been digested from the inside." Grandpa Hua's tone was a little heavy. Then he looked at his junior brother Yuanye and said, "Can the alliance just watch the Xiao family grow bigger? Those people can't just eat for free! We can't afford another five hundred years of war!"
"My grandfather said that the alliance is now divided into two factions. One faction advocates resolute suppression, which is a tough attitude; the other faction advocates a gentle and low-key solution to the Xiao family. Because the war has just stopped not long ago, it is not a good time to start a war again. However, one thing that can be agreed upon is that the future of the Xiao family will definitely not be as good as before. And--" At this point, Yuanye took a sip of hot tea, and then continued:
"My grandfather has already obtained the support of the family elders' council. The Xiao family has been using the business street to test the bottom line of our Yuan family. Although the Yuan family is not as powerful as the Xiao family, they are not so easy to bully. The Yuan family will support the counterattack of the Happiness Business Street, so there is no need to worry about the manpower and money needed."
"The question is, how do we fight back?" The impatient Mr. Hua asked a key question. Then everyone turned their attention to Zhang Pingshan, who had been silent. He was an experienced channel merchant who had met all kinds of merchants and experienced all kinds of business wars. Moreover, he had a very flexible mind. The current scale of Xingfu Commercial Street was largely due to Zhang Pingshan's good planning of several activities. Therefore, he had the most say in this regard.
Seeing everyone looking at him, Zhang Pingshan pondered for a moment, then spoke in a slow tone: "I think that the bloodsucking behavior of small merchants may become a big failure for the Xiao family. The small merchants who are like ants in their eyes can be very powerful if they are united. Well... I have a preliminary idea, let me hear it..." Then, Zhang Pingshan briefly explained his idea to several people. After listening to it, everyone's eyes lit up and they thought this idea was quite good.
In Zhang Pingshan's opinion, Qianpinhui's current promotional activities that kill the chicken to get the eggs should not be taken seriously. Because there is no wall that is impenetrable, their actions will sooner or later be spread out, and no one is a fool, and it is impossible to jump into the fire pit knowing that it is a pit. And once no one is willing to be their "chicken", unless the Xiao family is willing to bleed themselves, otherwise this activity will not last long.
Then, we have to do the opposite. If the Xiao family promotes low prices, we will also sell at a fair price. But we must come up with a reason so that people will no longer focus on the price, but can guide them to pay attention to value, quality, and even feelings. In this way, the other party's low-price promotion conspiracy will be broken.
At the same time, the more Qianpinhui harms small merchants, the more we should give them good preferential policies, and then take the opportunity to attract more merchants to settle in and get better word-of-mouth publicity.
Then, Zhang Pingshan looked at Yun Bai and said, "Xiao Bai, you have a lot of ideas. Think about what kind of activities we can organize to make it more popular. It's so boring for them to perform opera. We should join in the fun!"
"Hahaha, this is a good idea. We can also join forces with several other commercial streets and markets to perform together and steal their limelight!" Grandpa Hua clapped his hands in approval. Then, everyone looked at Yun Bai, waiting for her to come up with a good idea.
"Well... how about we hold a charity performance? Not for selling goods, but simply to express our gratitude. By the way, in a few days it will be the two-year anniversary of the World Alliance's official announcement of the ceasefire. We can use this as an excuse to hold a celebration and thank-you performance, right at -" At this point, she looked at Mu Yun who was standing aside. Mu Yun immediately understood and said, "Hold it at Longteng Square!" Longteng Square is the central square of Xingfu Commercial Street. Since the giant golden dragon lanterns made by Teacher Lu Bao were placed there, it has been renamed Longteng Square. Now, it has become a popular check-in spot, and many people even come from afar just to see this dragon.
"This is a really good idea! Speaking of sentiment, there is nothing more cherished and anticipated than world peace. I'll tell my grandfather about it later, maybe I can get more support!" Zhang Pingshan gave Yun Bai a thumbs up. The others also nodded in praise.
"I remember many years ago, I met a very powerful owner of a spiritual weapon store. His business was always very good. Once, he was drunk and told me his secret - others were trying to expand demand, but he was already creating demand. Can we also make a fuss based on people's desire for peace and combine it with our department store?" After getting everyone's approval, Yun Bai further expressed her thoughts. The so-called "spiritual weapon store owner" was a CEO of a very famous mobile phone brand in her previous world.
"Creating demand, that boss is really a business genius!" Liu Xiang's eyes lit up, his face full of sincere admiration for the "spiritual weapon shop owner" whom he had never met before. After a pause, he continued, "Xiao Bai, this is a good idea. We can use the opportunity of the charity performance to donate a portion of the proceeds from all the customers' purchases that day as support for the great cause of world revival."
"Yes, it means that every customer has made his or her own contribution to the great cause of world rejuvenation!" Zhang Pingshan continued, his eyes bright.
"Okay! That's it! The specific preparations will be handed over to our management committee. Lao Wu, you will be the one to invite the performance troupe." Mr. Hua made the decision decisively. He also gave the important task of hiring the performance troupe to Zhang Pingshan, who had the widest network of contacts. Zhang Pingshan gladly accepted it.
"Senior, I have another idea. I wonder if we can invite Senior Mo Yun and Senior Ling Yun?" When everyone left and went their separate ways, Yun Bai suddenly thought of a brilliant plan to attract attention - "Tianlan Three Clouds" will perform on the same stage, which will surely attract countless young students to watch. Students are the "steering wheel" of the family. Where there are students, there may be parents...